New York, NY
Joann Pilika
Product Design & Strategy
Some of my favorite projects
Norton Money
Defining Norton's expansion into financial wellness
As Gen Digital expanded its Employee Benefits portfolio, Norton Money presented an opportunity to connect financial wellness with the company's established identity and device protection offerings. With financial fraud and scams increasingly shaping the threats consumers face, the product had the potential to become a central part of Norton's broader protection ecosystem.
Joann drove the experience strategy and architecture, establishing a cohesive product vision that connected customers' everyday financial decisions with their long-term financial well-being. This laid the foundation for a more differentiated financial wellness offering, strengthening Norton Money's position within Gen Digital's Employee Benefits portfolio and advancing the company's ambition to extend protection into customers' financial lives.
JPMorganChase
Chase Sapphire Reserve $75k Spend Tier Benefits
As Chase expanded the value proposition of its Sapphire Reserve card, a new $75,000 annual spending milestone introduced an opportunity to deepen relationships with its highest-spending customers. The offering brought together exclusive benefits across multiple partners, each with distinct eligibility, activation, and redemption requirements.
Joann led the end-to-end experience design, navigating complex dependencies across product, engineering, legal, operations, and external partners to create a cohesive customer journey. This work established a scalable framework that accelerated speed-to-market, taking a competitive premium benefits experience from initial requirements to delivery in 6 months.
JPMorganChase
Reward's Native Mobile Cash Back
In 2024, Chase began its transition toward native mobile rewards experiences, prioritizing Cash Back as its most cost-effective redemption method. The initiative presented an opportunity to improve the redemption journey for 63M+ users while establishing the design foundation for future native rewards experiences.
With no existing patterns to build upon, Joann worked closely with design, product, and engineering teams to define interaction standards and reimagine the end-to-end experience. The redesign increased redemption completion by 7%, reduced load times by 5–6 seconds, and shortened the journey by 12 seconds, making it easier for cardmembers to access their rewards while supporting Chase's broader redemption strategy.
